Wake up and smell the marketing

We wake up to the sound of the morning alarm from our Nokia cellphone; we get a drink to satisfy our thirst from a San Pellegrino water bottle. We walk into the bathroom and brush our teeth with Colgate toothpaste; we wash ourselves with Dove soap. We put on Diesel pants, Lacoste polo and Nike shoes before leaving the house. We then walk into the kitchen to pour Kellogg’s cereal into a bowl we bought from IKEA. We then hop into our Range Rover SUV and drop by Starbucks on our way to work.

Marketing touches every aspect of our lives every single day. What makes us choose one brand over the other? What makes us decide whether to buy a Gucci or Louis Vuitton bag? Or even to visit one country over another? Advertisements, PR, buzz.

How far would you go to get your brands known? What marketing strategies would you use? Many companies have found the answer, some are still struggling to figure out how the market works.