Mobatar gives Romans a friendly reminder to register to its service

After the first advertising campaign, we decided to launch a second buzz marketing technique that would gather a lot of users for Mobatar.

We hand-wrote thousands of Post-it notes and stuck them on cars around Rome.

Each Post-it, which says, ‘Non ti scordare di registrarti su www.mobatar.it‘, translated into English as, ‘Don’t forget to register at www.mobatar.it’, is an advertisement disguised in the form of a personal reminder. The few meaningful words on a Post-it represent the few meaningful words on each SMS advertisement sent by Mobatar since an SMS is just made of 160 characters.

Most people ignore advertisements when they see one. But when they are faced with these Post-it notes, whether or not it is an advertisement becomes doubtful. And what makes a good advertisement is when it disguises itself well and people take notice.

Yellow Post-it notes can be found sticking on people’s car windows throughout Rome. Mobatar is an innovative company, but it has gone back to basics when advertising its services.